The Book: What's Your Message?

Public Speaking has evolved!

What's Your Message? by Cam Barber, shows you how to have twice the impact, using half the effort.

It helps you bring your ideas to life with:

  • A simpler way to control nerves.
  • A simpler way to structure your ideas.
  • A simpler way to engage your audience with natural delivery skills.

Free sample chapter

The SpeechOutline process is part 2 of the Vivid Method for public speaking.

The Vivid Method has 3 parts:Cam signing books

Part 1. ClarityFirst Principles to think clearly and control nerves.

Part 2. The SpeechOutline process (this web App follows the same process).

Part 3. Options to give Great Explanations so you engage your audience from start to finish.

It's also chock-a-block full of examples of great messaging - from Steve Jobs, Richard Branson, Bill Gates and Jack Welch, to Gandhi and Nelson Mandela.

You can buy the book on Amazon.

What people are saying about the book...

JackWelchApril2012"Congratulations Cam. Wonderful stories, delivered well. I wish you every success."

- Jack Welch, former CEO of General Electric and author of 'Winning'

Jules Lund

"Cam is the Magic Man! He has an amazing ability to distill complex ideas into simple, practical steps."

- Jules Lund, Radio and TV Personality.

 

alries (1)"It's refreshing to read a public speaking book that focuses on the message rather than the techniques. Every speaker-to-be should read 'What's Your Message' before getting in front of an audience."

-Al Ries, Author of 'War In The Boardroom' and 'Positioning'.

 

Andrew-Denton-art-lead-420x0“I knew what I wanted to say. Cam refocused me on how to say it in a way that cut straight to the heart. That made all the difference. This man knows what he’s doing.”

 - Andrew Denton, Journalist and Media Personality

 

11_ritamcgrath_big"Cam Barber’s readable book on public speaking offers a practical perspective on how to think about defining and presenting the messages that are important to your audiences."

- Rita Gunther McGrath, Professor at Columbia Business School

 

Alastair-clarkson_lecturn"Cam has helped us enormously in getting our ideas across."

- Alastair Clarkson, Head Coach, Hawthorn Football Club.

 

JanineAllis_stage"Great book. Thank you for your fresh approach Cam."

- Janine Allis, Founder and CEO, Boost Juice.

 

verneHarnish“Cam gives you a philosophy that frees you to be yourself and simple tools to structure your ideas so you engage your audience.”

- Verne Harnish, CEO of Gazelles and author of Scaling Up (Rockefeller Habits 2.0)

 

Screen Shot 2016-01-13 at 4.17.52 pm“The Vivid Method has helped me to bring order to the world of information chaos - in the media, at the lectern and the board table. The secret to confident and powerful delivery skills is clarity. Read the book!”

- Mark Evans, AFL football operations manager

 

paulThompson2”This is an outstanding book. The core premise certainly worked for me, and I believe you have nailed it for people making major presentations.”

- Paul Thompson, founder of both Austereo and DMG (now Nova Entertainment)

 

rogerDawson"Cam Barber has written a remarkable book on communication and I think it should be required reading for everyone who manages, sells or speaks for a living."

- Roger Dawson, Author of Secrets of Power Negotiating.

 

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Table of Contents

Just before we get started ...viii

The Power of Messaging ... 1
A statistical anomaly
One presentation can define a career

Messaging case study: Hawthorn Football Club ...12
    External messages
    Internal messages (to players and staff)
    The ‘glue’ that holds the team plan together
    Game-day motivational messages

The power of messaging in 4 areas of life ... 24

 1. Messaging makes great leaders
- Gandhi - Spreading a new idea
- Nelson Mandela - His life in messages
- Steve Jobs - Chief Messaging Officer
- David Morrison, Army Chief - Changing the culture
- CEO - The reason for the new plan

 2. Messaging gets your ideas heard
- Anita Roddick - Media exposure for free
- Allan Carr - The EasyWay to stop smoking
- Steve Waugh - Leadership for a new audience
- Politician-How much water to grow an orange?
- Doctor - Convincing people to support a new idea

 3. Messaging builds your personal brand
- Jules Lund - Finding the message changed everything, effortlessly
- Janine Allis - Messaging allows natural style
- Senior Manager - Leveraging his knowledge

 4. Messaging promotes your organisation
- Richard Branson - Nervous, but doesn’t mind
- The ‘Hot Tub Ski Lodge’ marketing message
- CSIRO - Securing science funding
- The Pope Francis effect

5. Bad messaging
-The cake that cost Federal election
-IBM didn't 'Think'
-Confusing Bushfire Warning - 'stay or go'

The Vivid Method for Public Speaking ...74
-Public speaking myths
-Body language: everything you know is wrong

Vivid Method Part One: The ClarityFirst Principles ...95

Vivid Method Part Two: Create a Speech Outline ...130

Vivid Method Part Three: Give Great Explanations ...177
-Effortless delivery skills
-How to start a speech
-How to end a speech

Optional techniques to engage your listeners ...185
 -How to PROVOKE the mind of your listener
 -How to CONNECT with your listener
 -How to ACTIVATE your listener’s mind

Visual explanations - leveraging slides and visual support...204

Public Speaking Recap...221

So, to wrap up... bring your ideas to life!...222

Why I wrote this Book

It took a fair amount of caffeine to get the book finished, but I wrote it for 3 reasons:

1. Most speakers don't have a clear and memorable message when public speaking and miss their opportunity to persuade.

2. Many people who could share their ideas, don't - because they are burdened by public speaking anxiety, and/or information overload.

3. Leaders are less effective than they could be because they don’t understand the power of messaging.

This book solves all 3 challenges.

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Who is Cam Barber?

Cam Barber is a professional speaker and speaking coach who focuses on the awesome power of messaging. His background as a radio executive taught him how to get inside the mind of an audience and trigger message recall.

As a young manager, Cam experienced traditional Public Speaking training - which made him more nervous and more self conscious than before the training! His method demystifies and simplifies public speaking.

He has worked with the following organisations as a speechwriter, messaging consultant and speaking coach:

Walt Disney, BBC Worldwide, BP, Fox Sports, Gilead Sciences, Scandinavian tobacco, Anglo American, Bristol Myers-Squibb, Johnson & Johnson Medical, Nestle, NewsCorp, Village Roadshow, Toyota, Shell, 21st Century Fox, Fosters Group, Kraft, Mercer, Seek, DaimlerChrysler, PriceWaterhouseCoopers, Newcrest, BHP, UIP.

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