Admit a negative point for persuasive speaking

Persuasive speaking techniques can be very simple. And effortlessly make a speech or  business presentation more engaging.

Everybody has made mistakes, failed to achieve goals and been disappointed. So when you admit a negative, it creates a powerful connection with an audience.

It also provides instant (temporary) credibility that sets up your persuasive point. Admitting a downside helps persuade people to believe your other claims.


For example, the statement:

“Let me tell you about my great success”

is not as powerful as:

“I’ve made plenty of mistakes, but one great success was…”


“This car is cheap and reliable”

is not as engaging as:

“This car may not be fast, but it sure is cheap and reliable.”


Examples in a business presentation:

  • ‘Our service is not very good at X, but if you want Y, we are the best you can get.’
  • ‘This project won’t do X but it will give us the answers to Y.’


You get the idea. Find a downside in your business presentation. Admit it; as a preface to the upside.

The human mind likes this negative-positive rhythm. It’s a simple tool for persuasive communication in general.

And it will make your next business presentation more engaging.


If you’d like to develop persuasive speaking skills, consider the speech outline generator.

Be Sociable, Share!

Speak Your Mind